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欺诈在如何祸乱在线广告行业

本白皮书简要地探讨在线广告市场的起源,市场当今的运作情况,以及欺诈何以变得猖獗以威胁到整个典范。它还探讨了 Equinix Ad-IX Ecosystem™,适用于在线基础设施的新型“公正”方法,如何为相关各方提供有益的解决方案。

亮点

  • Digital advertising represents a $43.8 billion industry (2015), with $6.3 billion of that based on fraudulent activity
  • Bots are corrupting retargeted ads because of more sophisticated user Web histories than actual users.
  • The combination of the Equinix Ad-IX Ecosystem and Forensiq technologies has created the most efficient and fraud-proof advertising marketplace in history.

Forensiq has observed millions of hijacked devices committing billions of dollars worth of ad fraud. Remarkably, 15% of these devices are newly hijacked on a daily basis. Reduced latency equates to effective time utilization, allowing us to block emerging fraud in real-time.

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